Mobile marketing is marketing that is conducted on or with a mobile device, such as a smart phone or tablet. It is through mobile marketing that customers are provided with time and location sensitive information that is personalized for every user. It is through this marketing scheme that information appearing on the customer’s mobile device is used to promote goods, services, and in some cases specific ideas. When considering mobile technology, business owners must consider the advantages and disadvantages of utilizing mobile technology.
The ability to meet and update customers’ profiles away from the office while on the go.
The options to pay for goods or services without going to the cash register but using wireless payment terminals
Remotely set up new customers' accounts
Check prices and product availability
Place and track orders online
mCommerce is proportionally growing larger due to the daily increase of mobile users in the mobile marketplace
Mobile technology allows one’s business to cover vast distances
“Push-out” deals to customers giving advantages over competitors
Saves the end user both time and money
The main disadvantage involves the cost of going mobile. Undoubtedly, a cost exist in setting up the equipment and training personnel on mobile devices
If not properly safeguarded, mobile IT devices can expose valuable data to unauthorized or unscrupulous entities
The smaller screens when compared to laptops/desktops may adversely affect the shopping experience as fewer items appear on the screen limiting the choices
Due to the rapid change in mobile technology, consumers may become frustrated due to the habitual nature of humans
Connectivity is not consistent in all areas making process of online purchases tedious or hectic
While these disadvantages may exist, the benefits of utilizing mobile technology greatly outweigh the benefits of not using it. Consumers are becoming more adaptive to mobile technology so despite the risk factors associated with mobile technology, businesses are limiting growth and profitability by choosing not to engage in mobile marketing.
Considering mobile technology, there is no doubt that the future of mCommerce shows a continuing upward trend. Those companies who chose not to engage in mobile technology will find themselves falling further behind their competitors; and according to Google, many of these companies will find themselves shutting the doors to their companies completely within two years! This should be an eye opener for many business owners. The future in mobile technology shows unparalleled growth in this new era of shopping.
Business owners take heed:
Mobile technology and mobile devices are quickly becoming people’s PRIMARY method of interfacing on the internet as well as social networks.
To hammer this point down, content marketing manager of Impact Branding and Design Ramona Sukhraj (October 3, 2016) in her blog offer 31 marketing statistics to help business owners plan for utilizing mobile technology in the present and coming years:
Companies are now optimizing for mobile by a) utilizing simple templates that work on all devices (52%) and b) creating a mobile responsive template (39%)
Stats, stats, and more stats
It stands to reason that there is a critical need for a marketing strategy for any business. Keep in mind that going “mobile” now extends beyond having a mobile optimized website. With more and more website themes become “responsive” there is really no reason why a business does not have a mobile responsive website. So how does a business standout? Just like mobile technology is always evolving, the same can be said for mobile marketing strategies. Business owners need to look to develop effective marketing strategies to drive consumer engagement and increase conversions.
Developing Marketing Strategies
To accomplish this feat, business owners need to:
- Optimize for mico-moments.
What are mico-moments? According to Google, these occur when people reflexively turn to their mobile device, presumably a smart phone, to act on a need to learn something, do something, discover something, watch something, or simply to buy something. It is during these intent-rich moments that made decisions shape consumer’s preferences.
Utilize QR (Quick Response) codes to streamline user experiences.
Use hyperlogical marketing to connect at the city/neighborhood level
Make sure your mobile site or app is ranking for location-based keyword.
Get listed in local directories and review sites
Geographically target your ads to mobile users in your area getting mentions, likes and reviews on local blogs
Utilizing SMS marketing to connect with users on the go
What is the next step?
With the marketplace forever changing, keeping abreast with the changing strategies can be a daunting and time consuming challenge for business owners. This is where Mobimonsters comes in. We pride ourselves as not only a top-notch mobile marketing consulting company, but we also utilize advance search engine optimization (SEO) techniques to get you ranked on Google and to expand your company’s exposure locally, statewide, nationwide and eventually internationally. The time is now to take full advantage of this emerging mobile market and we at Mobimonsters have the most effective way to get you there! Contact us today so we can begin to take the steps to rule your market space.
4255 S. Buckley Rd
Aurora, CO 80013
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4255 S. Buckley Rd
Aurora, CO 80013
"Once a new technology rolls over you, if you're not part of the steamroller, you're part of the road. "
"What new technology does is create new opportunities to do a job that customers want done."